A website is the online face of your business. It's the first thing prospective customers see, and it's essential to make a good impression. Your website should be easy to navigate, visually appealing and informative. It's also essential to keep your website up-to-date with the latest news, products and services.
To create a website that represents your business well, there are some must-haves you'll need. Here are ten of them:
1. A website design that's easy to navigate
The website design must be clear and uncluttered, so it's easy for visitors to find what they're looking for. The layout should be logical and free of clutter. Use drop-down menus and links clearly labelled with concise wording and appropriate keywords to help search engines and your audience find what they're looking for.
2. A website that's easy on the eyes
Visitors will judge your website by how it looks, so choose a website design that reflects your brand and makes you look professional. Your website should be aesthetically appealing but functional and practical with good quality images and a layout that is easy on the eye.
3. A website that's informative
Visitors to your website should come away with a good impression of your business and what you can offer them. The website design should be clear about what your company does, the services you provide and the products you have for sale. Make sure it includes all the relevant information potential customers are likely to want to know.
4. A website that looks great on all devices
Make sure your website displays correctly on all types of devices, including desktops and tablets, as well as smartphones and handhelds. This is especially important if you're using images or video in your website design to make it look good and help to sell the benefits of your products and services.
5. A website that's easy to update and maintain
You'll need to make changes and add new content to your website from time to time, so your website design needs to be easy to update yourself. Using a website builder or website template will make editing much easier; you can add images, video, and text and update copy and content.
6. Email addresses, a contact form and social media buttons
You'll want website visitors to be able to get in touch with you, so include email addresses and a telephone number on your website, along with a contact form for enquiries or feedback. Make sure the website design includes links to your social media profiles so website visitors can follow you on social networks.
7. Search engine optimisation (SEO)
Once your website is up-and-running, it will need to be search engine friendly to get noticed by search engines such as Google and Bing. If website visitors can't find your website when they're searching for keywords related to your business, website visitors will leave without finding out more about what you have to offer. Make sure website copy includes your primary keywords and use alt text on images.
8. Keep website content fresh and up-to-date
People expect the latest news from businesses they follow online as well as products and services that are kept up-to-date. Make sure website content is up-to-date and fresh to keep website visitors engaged. Update website copy regularly, post regular blog updates and create social media posts that tie in with website content.
9. Get website design help if you need it
There are many free resources online to get website design tips, so get website design help if you need it. Search for website design tips and website design tutorials to find hints and tips and many other website design resources that will help ensure your website looks great, is easy to update, and gets noticed by search engines. Or hire a professional that can help.
10. Keep website visitors engaged with social media
Once website visitors land on your website, website design should encourage website visitors to connect with you on social media. Make sure website copy includes links to your social media profiles and include social media buttons that website visitors can follow.
A website is the online face of your business, and it's important to make a good impression. Your website should be easy to navigate, visually appealing and informative. It's also important to keep your website up-to-date with the latest news, products and services. If you need help designing or updating your website, there are plenty of resources available online.
Need some help? Get started today with Max Web Design and give your business the online presence it deserves!